Rick Gorsuch
Nancy Johanson
Johanson & Associates, Inc.
Lutz, FL

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For Sale Buy Owner

Multimedia Real Estate

The Fact is: 
Over 85% of todays home buyers and sellers research their local real estate markets on the internet prior to buying or selling. A strong internet and multimedia presence is a must in todays market.


For every homebuyer there is a seller. And for every seller there is someone who has -however briefly- thought about selling his or her own real estate. In real estate circles, properties listed by owners for sale is referred to as 
"fizz-Bo", the pronunciation of the acronym FSBO, 
which stands for "For Sale By Owner" 

Homeowners can and do sell their own property. There are books and internet sites offering all kinds of tips to help you sell your home. (These tips are valuable even for those who elect to use a professional real estate agent.) But the fact that the do it yourself sites feel it necessary to have articles on "Contingencies," "Credit Scoring," "Lock-In interest rates," "Buy downs, and "Home Inspections," speaks volumes about the need for a professional to handle your transaction. 

Sellers deny themselves the benefit of using a real estate professional because they want to "save" money. But are you saving money? After all, you're certainly not saving time. Despite the sellers' markets in many locales and predictions the internet would diminish the role of real estate agents, a recent study by the National Association of Realtors found only 16 percent of homes were sold directly by owners in 1999, even fewer than 18 percent in 1997. Also, the survey revealed the median selling price of a home sold directly by an owner was $113,000, While the median sales price of a home sold using an agent was $129,900. 

What's even more telling, however, is that of those homeowners who did successfully sell their home without a professional's help, 50 percent vowed they would never do it again. 
They cited these complexities and hassles: 

Holding Open Houses 
Arranging for Appraisals and Inspections 
Understanding and Filing Paperwork 
Advertising Expenses 
Failed Negotiations 
Window Shoppers 

Experienced real estate agents are able to provide up-to-date reports on comparable sales in your neighborhood. Because they work in your local market daily, they have a much better understanding of what is happening there and what financing options are available. 

If the agent is a Realtor, he or she can provide more exposure, via the Multiple Listing Service, than homeowners can obtain on their own. Plus, in most cases, you're likely to sell your home faster by using a licensed real estate agent. 

Choose your agent with care-as you would a lawyer or doctor. Talk with friends, neighbors and co-workers who have recently bought or sold a home in the area. What kind of service did they receive? Would they use the same agent or company next time? Attend open houses. Observe the salespeople in action, and judge their expertise. Were you shown the home in a professional manner? Had they done their homework so they were familiar with the property? 

Any good real estate agent keeps the clients' interest in mind at all times, provides frequent status reports and has a clear understanding of the housing market and financing terms. To maximize exposure and minimize problems, enlist the services of a professional Realtor. Your peace of mind and a great deal of money are at stake. With the professional assistance of Johanson and Associates, Inc, the home selling process can be much easier! 

Nancy Johanson
Johanson & Associates, Inc.

24140 State Road 54, Suite 101 
Lutz, FL 33559
Office: 813-949-5779
Fax: 813-949-9605
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The Name You Can TRUST in Real Estate



Nancy, Thanks for all your help in making our "dream home" a reality. You are truly a professional. Gary & Diane, Lutz, Florida
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